Hott Tarts is a Cleveland OH home made pop tart business I created a logo for. The inspiration from my awesome client is the 90’s, and it shows. It brought me back to my slap bracelet, SNES, and capri sun days.
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CLVD HAIR STUDIO LOGO /
Hello my friends! I am lucky and thankful to have such a nice referral base which brought me to work with Katie at CLVD HAIR STUDIO, located in Avon Ohio. If you all need your hair done and you are in the Cleveland area, please go visit her! Her Instagram is @hairbykatiekim so check her out Cleveland! Overall I really loved doing this project, and I love the Cleveland Guardian statues so it was a win for me. Katie had a clear idea of what she wanted, so it was fun to take her clear idea and make it a reality in my own way.
I wanted the guardian illustration to work in the logo, and on his own as well. I created various icons Katie could utilize on marketing materials, business cards or social media.
Icons
Vertical Logo Version
Illustration Details
Illustration details.
© 2020 Derek Prince Wilson of Derekdoesdesign.
HXDCRAFT Logo Design /
Close up details.
I was lucky enough to work with such an awesome client Christa, at @HXDCRAFT. Christa was a designers dream, who gave feedback and had creative ideas of her own, that really fleshed out the logo to be what it became. I was given to main goals for this logo:
A serpent.
A 3 hole key.
The serpent to have red eyes ( which later turned purple)
I did a lot of visual research for this logo. I looked at a lot of 3 looped keys, but my goal was to not have the key the focal point, but the snake around the key. I wanted the key to be solid, but still have character so I cut out shaped to add a bit of dimension.
Reduced size logos.
Early Concepts
Early versions of the logo, I worked in a lot of red to add contrast, which later turned to purple by my client sending me a swatch of purple to try. The purple really adds a nice contrast to the logo itself and I am so glad the client had the idea to try it.
