Lark & Vines is a home goods store opening up in Fairview Park OH, by one of my dear friends and old co-workers Leslie Choma. Leslie came to me with a fantastic concept for her brand, and I was so happy to be able to help her bring it to life. The concept of Leslie’s store is something I really resonated with, because she had a great concept and vision for her business.
Lark & Vines is a home goods store opening up in Fairview Park OH, on June 15th.
Logo Drafts
Usually when I share drafts to a client it is not this many, but I had a lot of fun playing around with the logo and wanted her to see the variety and make a choice for what was best for her business. These were refined from the 1st drafts sent over, and while I saw many that could be the final logo design, the one above had a nice mixture of variety of both the “lark” and the “vines” that worked best for my client.
Illustration
Brand Identity
The brand identity for Lark & Vines is very earthy and spring like but not being too over the top. The various tones of greens really help give the brand a calm nature feeling. I spent a lot of time going through various greens, going back and forth between blue greens, and more warmer greens ultimately having a balance of the two.