Product Design
The goal of this design was to appeal as a gender neutral toy package. I suppose when you think of dinosaurs that you see in stores, they are typically marketed towards boys. I wanted color to play a big role in appealing to both boys and girls but utilizing bright colors, such as pink and green to mix “masculine” and “feminine” colors together. I also wanted the dinosaurs to be a mix of masculine and feminine designs to show there is something for everyone in this design.
Research
There was a lot of market research completed before designing began on this project. I researched the psychology behind toys and their marketing and what children really want in a toy. I also did field research in stores to see how toys are split up in two sections for boys and girls, with educational toys often times being a separator between the two sections. I learned a lot on why things are the way they are, but also a trend in people and businesses going more towards a gender neutral route in the future.
Illustrations
Each dinosaur has their own personality from hyper to shy, they are designs to appeal to a wider audience of children based on their color and personality.